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History

Baldness was a condition that greatly affected the family of John Alexander Grey.  It intrigued him so much that he dedicated long hours in search of a solution to early hair loss.

John Alexander Grey found himself in Quito, Ecuador when World War II broke out.  Drawing from his background as a chemist and the rich nature of the Ecuadorian vegetation, he created a scalp treatment called "New Hope."

Upon his death, the formula for his scalp treatment was left to all of his children.  His son Vicente has now improved the product and introduced it in North America.  He has also developed a complimentary line of other natural products, all of which are designed to stimulate the growth of healthy, shiny hair.

Vicente Grey this line of products under the name of "J. Alexander Grey," in memory of his father.